Your career profile is your resume summary in the context of the job that you are applying for. It helps the recruiter decide whether to progress you. The video covers these main points:

• The few short lines of a career profile present you as the ideal applicant, provide the reader with an instant summary of who you are, what you stand for and your relevant credentials. 
• A well-written career profile provides the reader with a capsule portrait that quickly positions you as the ideal candidate for the types of jobs you’re looking for.  If you can get this right, this summary will pique their interest enough to get them reading on.
• It needs to tell people what expertise or skills you bring to the table. 
• It should outline the additional talents or competitive advantages you offer. 
• It should identify the personal traits that differentiate you. Be authentic in the way you describe yourself.  
• It should spell out the value you bring.
• Think about this summary as your ‘elevator pitch’ or the answer you might give to ‘why are you right for this role?’